Why spend more than you have to? (That’s many people’s favourite motto in life, including mine.)

Whether it’s finding discounts, waiting for sales, or simply knowing where to look, some items are just not worth paying full price for. With so many clever ways to save money these days, there’s no reason to fork out the entire cost when you can get the same thing for less. Here are some of the things you should never, ever pay full price for — and some tips to snag them at a bargain.
1. Furniture

Furniture stores are notorious for marking up their prices, and there’s almost always a sale around the corner. Whether it’s a sofa, a dining set, or a wardrobe, you can usually get a hefty discount by waiting for seasonal sales or shopping during clearance events. Many shops even offer price matches if you find the same item cheaper elsewhere. Another great option is buying second-hand or refurbished furniture. Sites like Facebook Marketplace, charity shops, or warehouse outlets often have barely used pieces for a fraction of the cost. You might even score something unique that’s better quality than new flat-pack furniture.
2. Electronics

Tech gadgets like phones, laptops, or TVs often come with eye-watering price tags when they’re first released. But here’s the trick: technology prices drop quickly as newer models hit the market. If you can hold off for a few months, you’ll likely find the same item significantly discounted. Refurbished electronics are another fantastic way to save. Certified refurbished products often come with warranties and function just as well as new items, but without the premium price tag — even Apple has a refurbished section in their online store. Plus, you’re doing your bit for the environment by choosing something that isn’t fresh off the production line.
3. Branded clothing

Designer clothes and high-street brands might look tempting, but paying full price for them is rarely necessary. Sales, outlet stores, and online discount retailers like Vinted or Depop are perfect for finding your favourite brands at a fraction of the cost. Seasonal sales are also great opportunities to stock up on quality items without breaking the bank. Plus, if you’re patient, you can often snag end-of-season pieces that look just as stylish the following year. Trends come and go, but a bargain is forever. The trick is knowing when to pounce — and knowing that paying full price is never the best move.
4. Holiday flights

Booking flights at the last minute or during peak travel times is a guaranteed way to overspend. Airline prices fluctuate constantly, and with the right tools, you can avoid paying a fortune for a seat. Use flight comparison sites like Skyscanner, set alerts for price drops, and consider flying midweek instead of at the weekend. Another trick is booking tickets during the airline’s sales periods, which usually happen a few times a year. Flexibility with your travel dates can also make a massive difference. The same destination can cost wildly different amounts depending on when you fly, so it’s worth shopping around.
5. Cars

Brand-new cars depreciate the moment you drive them off the lot, losing thousands of pounds in value within the first year. Instead of buying a new car at full price, consider purchasing a nearly new model. These are often only a year or two old and come with substantial savings while still being in excellent condition. If you’re set on a new car, haggle for a better deal or wait for end-of-quarter sales when dealerships are eager to hit their targets. Either way, there’s no reason to pay the sticker price without trying to negotiate or explore your options first.
6. Subscription services

From streaming platforms to gym memberships, subscription services almost always have a discounted trial or promotion running at some point. If you’re signing up, do a quick search for promo codes or introductory offers before paying full price. Most companies are keen to hook you in with a deal before you commit to the regular fee. Also, don’t be afraid to cancel and wait for a better offer. Many services send out discounts to entice previous customers back, so it pays to be strategic. Just remember to set reminders for any free trials, so you don’t get charged once they end.
7. Books and textbooks

Books, especially textbooks, can be outrageously expensive if you’re buying them new. Instead of heading straight to the till, check out second-hand bookshops, online marketplaces, or even your local library. Many textbooks are also available to rent or buy digitally for a fraction of the price. For leisure reading, charity shops and websites like World of Books often have bestsellers at unbeatable prices. And if you’re an avid reader, swapping books with friends or joining a local book club can keep your shelves stocked without spending a penny.
8. Gym equipment

Home fitness equipment like treadmills, weights, or exercise bikes is often sold at inflated prices, especially in January when everyone’s chasing their New Year’s resolutions. But here’s the thing: lots of people buy this gear, use it for a week, and then sell it off when the novelty wears off. Check out local selling groups, charity shops, or online marketplaces for barely used equipment at much cheaper prices. You’ll save money and keep your fitness goals on track without paying for something brand new.
9. Event tickets

Concerts, festivals, and even theatre performances often have early bird discounts or last-minute resale tickets available at lower prices. Paying full price can feel like a rush decision, when better deals are often just a bit of patience away. Sites like Twickets or official resale platforms are great for finding tickets at fair prices from people who can no longer attend. It’s a win-win: you save money, and they don’t lose out entirely.
10. Designer handbags

Luxury handbags are an investment, but paying retail price is rarely necessary. Pre-loved designer bags from trusted resale sites like Vestiaire Collective or The Luxury Closet can save you hundreds—sometimes thousands—without compromising quality. If you’re set on buying new, wait for seasonal sales or promotions from department stores. Many retailers also offer perks like gift cards or points with purchases, which can make the splurge feel more rewarding.
11. Kitchen appliances

Big-ticket items like fridges, dishwashers, and coffee machines almost always go on sale at some point. Whether it’s Black Friday, Boxing Day, or a bank holiday sale, you can save a significant amount by waiting for the right time to buy. Even smaller appliances like blenders or toasters are frequently discounted if you shop around. Always compare prices across retailers and look out for bundle deals that offer more bang for your buck.
12. Hotel stays

Booking a hotel directly through their website often means paying the highest price. Instead, use comparison sites like Booking.com or Expedia to find the best deals. Many hotels also offer discounts for members of loyalty programmes, so signing up can save you money over time. If you’re flexible with your travel dates, consider booking during the off-season or midweek. Prices can drop significantly when demand is lower, and you’ll often enjoy a quieter, more relaxed stay.
13. Wedding attire

Wedding dresses, suits, and accessories can come with shockingly high price tags, but there are plenty of ways to save without sacrificing style. Sample sales, second-hand boutiques, and online resale platforms often have stunning options for a fraction of the retail price. Even renting your wedding attire is becoming more popular, offering a budget-friendly and sustainable alternative. The key is to plan ahead and keep an open mind—you might just find your dream look without breaking the bank.