Every generation gets labelled in some way — Boomers, Millennials, and now Gen Z, who are increasingly being called the “Strawberry Generation.”
But what does this actually mean? The term suggests that Gen Z appears polished and bright on the outside, yet is easily “bruised” or unable to handle pressure. While some see it as an unfair stereotype, others argue it reflects a change in how young people deal with work, mental health, and life challenges. Here’s a look at why Gen Z has earned this label and what it really says about them.
1. The term originated in East Asia.
The phrase “Strawberry Generation” was first used in Taiwan in the 1990s to describe young people who were seen as softer than previous generations. It was later adopted in China, Singapore, and other parts of Asia to describe Millennials and, more recently, Gen Z.
It suggests that while this generation appears bright and promising, they “bruise” easily under stress or hardship. The term is often used by older generations to contrast their own experiences of growing up with fewer luxuries and facing tougher challenges.
2. Gen Z prioritises mental health more than past generations.
Source: Unsplash One reason Gen Z is seen as “soft” is because they openly discuss mental health, anxiety, and burnout in ways that older generations never did. While Boomers and Gen X often “toughed it out” and avoided talking about emotional struggles, Gen Z has normalised therapy, self-care, and mental wellness.
Rather than seeing this as weakness, many argue that prioritising mental health actually makes Gen Z stronger. They’re setting boundaries, seeking support when needed, and refusing to accept the idea that suffering in silence is a badge of honour.
3. They push back against traditional work culture.
Older generations often equate resilience with working long hours, staying loyal to a single company, and tolerating difficult or even toxic bosses. Gen Z, however, has different expectations for the workplace. They value work-life balance, job flexibility, and companies that align with their values.
Critics argue that this generation lacks grit and is too quick to quit when things get tough. But others see it differently; Gen Z isn’t afraid to walk away from toxic work environments and is challenging outdated work expectations in favour of healthier, more balanced careers.
4. They’re not afraid to call out unfairness.
Gen Z is known for speaking up about issues like inequality, climate change, and workplace discrimination. Social media has given them a platform to challenge injustices in a way that previous generations never had.
While some admire their activism, others see it as over-sensitivity or a refusal to accept how the world works. The reality? Gen Z simply has different standards for fairness and isn’t willing to stay silent about things that need to change.
5. They grew up in a digital-first world.
Unlike previous generations who remember a time before the internet, Gen Z has been connected from an early age. They rely on technology for communication, learning, and even social activism. Some say this constant connection has made them less independent and more reliant on digital validation. But on the flip side, their tech-savviness allows them to adapt quickly, learn new skills online, and use digital platforms to create opportunities for themselves.
6. They value emotional intelligence over toughness.
Older generations often associate strength with toughness — being able to endure hardship without complaining. Gen Z, however, values emotional intelligence, empathy, and self-awareness.
They believe that understanding emotions and being able to communicate effectively is just as important as traditional resilience. This shift in values is often mistaken for weakness, when in reality, it’s simply a different way of approaching challenges.
7. They reject the “just deal with it” mindset.
Many Gen Zers grew up watching their parents and grandparents tolerate toxic work cultures, unhealthy relationships, and social injustices without speaking up. Instead of following in their footsteps, they’ve chosen a different approach.
Rather than accepting things as they are, they push for change. Whether it’s advocating for better mental health policies or challenging traditional career paths, they refuse to accept the idea that struggling without complaint is the only way to succeed.
8. They pursue purpose-driven careers.
For many in Gen Z, work isn’t just about making money — it’s about doing something meaningful. They’re more likely to choose jobs that align with their personal values and make an impact, even if it means earning less. Older generations often see this as unrealistic, arguing that work is about stability, not passion. But Gen Z is redefining what success looks like, prioritising fulfilment and social responsibility over financial gain alone.
9. They challenge traditional gender and social norms.
Source: Unsplash Gen Z is more open-minded about gender roles, relationships, and identity than any previous generation. They reject rigid social expectations and embrace diversity in ways that older generations sometimes struggle to understand.
While some see this as a sign of progress, others argue that it makes them too sensitive or overly focused on inclusivity. But for Gen Z, embracing change and challenging outdated ideas isn’t a weakness; it’s part of creating a more accepting world.
10. They’re redefining resilience.
Traditional resilience has often been associated with suffering in silence and pushing through hardship without complaint. Gen Z, however, sees resilience as knowing when to step back, take care of themselves, and seek support when needed.
Rather than enduring toxic situations, they believe true strength lies in standing up for themselves, setting boundaries, and prioritising well-being. This shift in mindset is often mistaken for fragility, but in reality, it’s a different — and arguably healthier — approach to resilience.
11. The pandemic shaped their outlook on life.
Many in Gen Z had their education, early careers, and social lives disrupted by the COVID-19 pandemic. That experience reinforced the idea that life is unpredictable and that stability isn’t guaranteed. Rather than blindly following traditional paths, they’ve adapted to a world where flexibility and self-care are crucial. While older generations may see them as less willing to “stick it out,” many Gen Zers have simply learned that life can change in an instant, and they value adaptability over blind loyalty.
12. They embrace personal growth and self-reflection.
Gen Z is deeply interested in self-improvement, therapy, and personal growth. They actively seek out books, podcasts, and online resources to better understand themselves and their emotions. Older generations might view this as excessive self-focus, but Gen Z sees it as essential for building healthier relationships, careers, and lives. Their approach to growth isn’t about weakness; it’s about being intentional in how they live.
13. They know their worth and aren’t afraid to walk away.
Whether it’s a toxic job, a bad relationship, or a harmful friendship, Gen Z is quicker than past generations to leave situations that don’t serve them. They value self-respect over staying in something just because it’s expected. Older generations might see this as lacking perseverance, but for Gen Z, it’s about not settling for less than they deserve. Their willingness to walk away from toxic situations is actually a sign of strength, not weakness.
14. They’re shaping the future, not just following the past.
Ultimately, Gen Z is challenging outdated ideas about resilience, success, and what it means to thrive. While older generations might label them the “Strawberry Generation,” this doesn’t mean they’re weak — it means they’re redefining strength on their own terms.
Instead of accepting hardship as a necessity, they prioritise mental health, fairness, and personal well-being. They may do things differently, but that doesn’t make them less capable; it makes them a generation determined to change the world in their own way.
